Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas

Abstract

This article deals with an applied qualitative - quantitative study with a descriptive scope, carried out in the tourist resorts of Muisne canton, Esmeraldas province, from May 2016 to May 2017.It was pursued as an end to answer the scientific question: How is the use of social networks in the promotion of the tourist destinations in the Muisne canton, Esmeraldas province currently manifested? For that reason, the objective was to analyze such use at present, both on the part of the official tourism bodies, as well as the users (tourists). The unstructured interview was used as a technique, with a guide of questions, applied to those in charge of the tourism promotion in the official tourism agency and the observation of the content of the social networks in web pages of those organisms, as well as the survey, with a questionnaire, applied to tourists who visited the destinations studied. The result is a high percentage of the use of social networks, mainly Facebook, by tourists to search, transmit, share information and opinions about the tourist destinations of Muisne, the experiences and emotions experienced when visiting them; on the other side, it was found out the non use of the electronic media, on the part of those in charge of tourist promotion in the official organism of tourism. So it was concluded that currently the use of social networks in the promotion of Muisne tourist destinations is unfavorably manifested.